Just before game two of the World Series between the San Francisco Giants and the Texas Rangers on Thursday, a reporter for a Dallas television station filed a story on the scene outside AT&T park for the local audience back home. But rather than the usual cliches about the picturesque view of San Francisco Bay, Newy Scruggs' story dealt almost entirely about marijuana being used by fans a short distance away. The group Internet Today quickly edited and tacked on a pro-Proposition 19 message to the end of the clip, which proceeded to go viral on the Internet and become the subject of talk radio and newspaper reports.

The initiative’s supporters, armed with cash from recent major donations, are targeting young voters who polls show overwhelmingly support legalization with commercials on Comedy Central’s "The Daily Show with Jon Stewart" and "The Colbert Report".

Former Mexican President Vicente Fox has thrown his full support behind Proposition 19. "How great it would be for California to set this example. May God let it pass...The other U.S. states will have to follow step," he said.

A radio ad against Proposition 19 paid for by the California Chamber of Commerce's Business PAC depicts a stoned California work force. But, the chamber's claims contradict rules on marijuana in the workplace upheld by the California Supreme Court and federal law. The chamber's warnings of companies being defenseless against stoned workers – and in danger of losing millions of dollars in federal drug-free workplace grants – don't square with a landmark 2008 state Supreme Court decision.