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Press Release: MPP Kicks Off Summer Tour with Launch of Mobile Giving Campaign

FOR IMMEDIATE RELEASEÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
JUNE 9, 2010
MPP Kicks Off Summer Tour with Launch of Mobile Giving Campaign
Supporters Will Be Able to Text Donations as Part of âGive by Cellâ Campaign in Conjunction with Upcoming Slightly Stoopid Tour
CONTACT: Mike Meno, MPP director of communications â¦â¦â¦â¦â¦ 202-905-2030 or [email protected]
WASHINGTON, D.C. â The Marijuana Policy Project today announced a new partnership with Guide by Cell, Inc. that will enable supporters to donate to MPP through the convenience of their cell phones. As part of the âGive by Cellâ campaign, supporters can text âMPPâ to 20222 to make a one-time donation of $5 to MPP, the nationâs leading marijuana policy reform organization.
        âThis new mobile giving campaign will make donating to MPP easier than ever before,â said Andrea Farnum, MPP director of Grants and VIP Outreach. âWe are very excited about this opportunity to provide supporters with an easy and efficient method of helping to end marijuana prohibition in the United States.â
        Give by Cell is the mobile division of Guide by Cell, Inc., is the worldâs largest provider of cell phone audio tours, text messaging interactions and Apple iPhone downloadable applications. For more information, visit www.guidebycell.com or www.givebycell.com.
        MPPâs text-giving campaign is being launched as the MPP partners with renowned San Diego-based band Slightly Stoopid for their upcoming U.S. tour, âCauzin Vapors ⦠Legalize It,â on which theyâll be accompanied by hip-hop superstars, Cypress Hill, The Expendables, Collie Buddz, and reggae legends, Steel Pulse on select dates.
        Starting in mid-July, the tour will wind across the country, from California to New York, with stops at this yearâs acclaimed Lollapalooza festival in Chicago and the Mile High Music Festival in Colorado. MPP will be tabling at performances and have representatives at each show to answer questions and provide information about the ongoing campaigns to end marijuana prohibition in the U.S. For more information, and a complete list of tour dates, visit www.slightlystoopid.com.  Â
        With more than 124,000 members and supporters nationwide, the Marijuana Policy Project is the largest marijuana policy reform organization in the United States. MPP believes that the best way to minimize the harm associated with marijuana is to regulate marijuana in a manner similar to alcohol. For more information, please visit www.mpp.org. For more information about MPPâs Give by Cell campaign, visit http://www.mpp.org/donating/give-by-cell.html
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Everyone Loves to Read About Marijuana Legalization
Popular political blogger/statistician Nate Silver says that this post about marijuana legalization was his second most-read piece ever. He became famous for his presidential election polling, but the success of that one marijuana post just shows the intense public interest in reform, especially on the web.
Everywhere you look, even the mainstream press is picking up on the fact that people want to talk about this. Just look at NPR's The New Marijuana series, which has churned out more marijuana stories this week than I have time to read. CBS has been doing the same thing with Marijuana Nation, CNBC had a big hit with Marijuana Inc., and even Fox News has recruited John Stossel and Judge Napolitano to trash the drug war on Rupert Murdoch's dime.
If you think I'm exaggerating what's going on here, just look at the Google Trends results for the search term "marijuana legalization":

It's incredible to see our progress displayed so vividly, and anyone who doesn’t want legal marijuana in America should think twice about wasting their time trying to stop it. More people are scanning the web for news about marijuana legalization than ever before, and the media is working hard to give them exactly what they want, which results in yet more people reading and searching for news about marijuana legalization.
The whole process cascades and feeds on itself, spontaneously turning longtime observers into voices for reform, and literally creating more news by emboldening activists to launch new campaigns. It's awesome, and it absolutely won't stop until our marijuana laws are fixed forever.
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