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Newsbrief:
Brazil
Bans
Viagra
Ads
8/1/03
The Brazilian government
banned advertising of Viagra and similar substances on July 25, the Associated
Press reported. The ban comes on the heels of a high-profile Viagra
ad campaign featuring Brazilian soccer star Pele and amid reports that
"young people were abusing the drug to improve their sex lives."
Government officials did not specify how the drugs' use by young people
differed from that by old people.
"The uncontrolled use of
these medicines can cause health problems, such as heart attacks," Health
Minister Humberto Costa said.
With 170 million potential
consumers, the Brazilian market has vast potential for US pharmaceutical
companies such as Pfizer, the makers of Viagra. Last month, Pfizer
announced plans to expand its ad campaign to the rest of Latin America
and to Europe. The company had no comment on the Brazil ban.
In the previously ubiquitous
Pele ads, the 62-year-old athlete, considered one of the greatest soccer
players of all time, smilingly declares that he doesn't need Viagra, but
would use it if he did.
-- END --
|
Issue #298, 8/1/03
Kansas City Drug Fighting Tax Encounters Organized Opposition |
Prison Population Increase Accelerates, Up 2.6% Last Year |
Brazil's Lula Backslides on Drug Reform, Grants Military Continued Control Over Anti-Drug Agency |
This Week in History |
Newsbrief: Mozambique, Swazi Farmers Find Dagga Crop Lucrative, But Have to Adjust to Market Trends |
Newsbrief: Brazil Bans Viagra Ads |
Newsbrief: British Young People Using More Hard Drugs, Health Department Says |
Newsbrief: This Week's Corrupt Cops Story |
Newsbrief: Another Pain Doctor Charged With Murder |
Newsbrief: Florida Ex-Cons to Get Voting Rights |
Mini Briefs: Illinois Syringe Deregulation, James Geddes Released |
Web Scan: OPN, HRC, Cultural Baggage, Salon.com |
The Reformer's Calendar
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