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Prison
Reform
Advocates
Blast
7
UP
Commercial
for
Trivializing
Prison
Rape,
Call
for
Boycott
of
Cadbury
Schweppes
Product
5/17/02
Organizations including Citizens
United for the Rehabilitation of Errants (CURE) and Stop Prisoner Rape
(SPR) have called for a boycott of the soft drink 7 UP and other products
of the umbrella company that owns 7 UP, Cadbury Schweppes. At issue
is a television commercial that the organizations charge makes light of
the pervasive problem of prison rape.
According to SPR, the commercial,
which is titled "Captive Audience," begins with a 7 UP spokesman handing
out 7 UP in a prison. He drops a can and says, "I'm not picking that
up," alluding to the common "don't drop the soap" joke. Later, he
sits in a cell, is hugged by an inmate, and says "When you bring the 7
UP, everyone is your friend." The spokesman then nervously adds,
"Okay, that's enough being friends," and the cell door slams.
A sign-on letter coordinated
by SPR and endorsed by 79 other organizations last month failed to persuade
7 UP's manufacturers to cease their use of the commercial, so CURE, supported
by SPR, has called for the boycott. In addition to 7 UP, other products
to avoid include Dr. Pepper, A&W Root Beer, Sunkist, Canada Dry, Squirt,
Hawaiian Punch, RC Cola, Slush Puppie, Schweppes/Cadbury Schweppes, Welch's,
Country Time Lemonade mix, Orangina, Snapple, Mott's Juices and Applesauce
and Cadbury Chocolates.
Advocates also suggest writing
to: Dora Roberts, Head of Group Public Relations, Cadbury Schweppes
plc, 23 Berkely Square, London WIJ 6HB, United Kingdom. (Airmail
to the UK costs 80 cents.)
To receive periodic updates
about sexual violence in prison, visit http://www.topica.com/lists/notpartofthepenalty/
to subscribe to the listserv that SPR cosponsors with the ACLU National
Prison Project and Human Rights Watch. Visit SPR and CURE at http://www.spr.org
and http://www.curenational.org
online. Read an article and in-depth interview on the prison rape
topic that DRCNet ran last April at http://www.drcnet.org/wol/182.html
in our archives.
-- END --
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Issue #237, 5/17/02
Medical Marijuana Wars Heat Up: Activists Announce Day of Direct Action Against DEA, Plan Emergency Response to Expected Raids | Anti-Drug Ads a Flop, Says Drug Czar, Please Give Us Money for More | MarijuanaInfo.org: New Medical Marijuana Web Site Provides Forum for Warring Views, In-Depth Exploration of Issue | Budget Crunch I: As Oklahoma Goes Broke, Drug War Fuels Ever-Increasing Prison Budgets | Budget Crunch II: Massachusetts Vote Imperils All of State's Methadone Clinics, Supporters Mobilizing | Prison Reform Advocates Blast 7 UP Commercial for Trivializing Prison Rape, Call for Boycott of Cadbury Schweppes Product | Newsbrief: Nevada Petition Drive to Legalize Marijuana Possession Underway | Newsbrief: Madison Suspends Raves at County Venue | Newsbrief: Barr Booed for Anti-Pot Remarks in Home District Event | Newsbrief: Canadian Mounties Follow US Lead, Discover Drug-Terror Connection | Newsbrief: Canada Prisons Propose Ignoring Inmate Cannabis Use | Newsbrief: Afghan Warlords Allied to US Growing Rich Off Opium Trade, Says Expert | Newsbrief: Dionne Warwick Busted for Marijuana at Airport Amidst Heightened Airline Security | Newsbrief: Pipe Bong Found in Rural Illinois Mailbox | Clarification from Dana Beal | Articles and Resources | The Reformer's Calendar
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