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Media
Alert:
Brandweek
Takes
on
the
Partnership
5/22/98
Brandweek, the sister publication to Adweek, the advertising industry's leading trade publication, featured an analysis of the effectiveness of anti-drug advertising in its April 27 issue. The discussion decried an absence of evidence for the campaigns' efficacy, and scolded the ONDCP and the Partnership for a Drug Free America for taking shortcuts and not doing the research that any company embarking on a multi-billion dollar ad campaign would perform. Senior Editor David Kiley points out that there is a lot at stake -- keeping kids off drugs and making effective use of taxpayer money -- and that the standards for planning should therefore be higher than they are for private clients' accounts, not lower. Reportedly, Kiley and Brandweek have since received an onslaught of negative criticism about their coverage. Please send letters of support to: David Kiley, Senior Editor, Brandweek, 1515 Broadway, 12th Floor, New York, NY 10036, fax: (212) 536-1416, [email protected]. The articles can be accessed on the web in full at http://www.marijuanamagazine.com/toc/051898.htm.
-- END --
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Issue #43, 5/22/98
"Operation Casablanca:" Feds' Big Money Laundering Bust Amounts to Chump Change | 40 Events Scheduled for Global Days against the Drug War | Another Bad Raid, Another Lawsuit for the City of New York | Reverend Calvin Butts Calls Rudolph Giuliani Racist | Medical Marijuana Summit Scheduled in California | House Amendment to Higher Education Bill Bars Marijuana Smokers from Receiving Student Aid | Bolivian Anti-Drug Squadron Eats Disabled Peasant's Fruit Crop, Leaving Her without Income | Quote of the Week: Milton Friedman on Colombia | Media Alert: Brandweek Takes on the Partnership | Link of the Week: Oregonians for Medical Rights | New Book: Dark Alliance by Gary Webb tells the whole CIA-Crack Story | Job Announcement: DPF Hiring an Assistant Communications Director | Editorial: Bad raids
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