Scott, I think the admonitions "not to do what you want to do" are aimed at the kids as well as the parents. They are telling the children, "your parents, even if they don't act like it, want to scare the crap out you by throwing a violent temper tantrum and destroying your property". And in the larger sense, it's basically violently threatening kids to obey, even if they don't want to. If the cops raid your house it will be your godfather police breaking your stuff instead of your biological father. Familial violence is probably one of the most frightening things a child can experience--I see this ad as the skeletons coming out of the closet. Did you hear how high the kids voice squeaked out of fear? The makers of these commercials get off on frightening people, just like fire and brimstone preachers.

If your kids are going to do drugs, you as a parent should want them to talk to you about it! Alienating them with fear of how you'll react will only keep them at a distance. Their friends and peers will offer them drugs (and peer pressure WILL come into play). It's your job to EDUCATE them enough to make their own decisions. 

That kid probably takes ritalin every day... maye his mother's on xanax, and his father takes vicodin for his violent outbursts. Drugs are advertised on television; you can't flip through People magazine without seeing 3 or 4 pill ads. 

These things are influencing your child; this world is informing your child. You have failed as a parent if your child keeps secrets. You have failed as a parent if you wish to control their perspective: be a good influence - not an authority!

So they're saying it's okay to rage on the stuff that keeps your kid away from drugs? Wow. That's the most twisted and ludicrous crap I've ever seen.

My kid (17yo) got busted by the popo after he and his friends smoked a little.  We were referred to a program called Chance For Change. Upon successful completion of the program the arrest would be wiped from his record as if it never happened.  We attended 2 days, 4 hours each day,  after paying the $150 program cost.  The kids and parents were separated into different rooms to tell our story of how it had affected us.  There were 10 people in my group.  When my turn came I told them how I felt smoking pot wasn't a big deal and the cost prohibition outweighed the benefit.  That I was in favor of decriminalization with restrictions similar to alcohol sales and consumption.  They looked at me in horror!! How dare I go against the grain of what has been shoveled in to our heads for a generation!!  Anyway, there were 3 steps for the kids to complete the program. Step 1 was to tell how it had adversely affected their lives. Step 2 was to write a paper about how they were going to change, what they were going to do to make that change, and how they were going to rectify the ruinous behavior that had affected everyone in the family. And the 3rd step was to draw a poster.  I'm not sure what the poster had to do with anything, but it was required.  It all seemed like the program was about humiliating the kids.  

 Another of the stipulations giving by the county was for my kid to attend 'treatment'.  Treatment cost $75 a session, had mandatory urine tests, and group therapy.  After a few sessions along with completing the other program, my son received his "certificate of Completion" from the county and I told him he didn't have to attend 'treatment' any longer.  All in all his small transgression against the State cost around $1300, with towing and storage fees for the vehicle, treatment, gas and missed work for me, and cost of the program. 

Years ago, I was arrested for possession of cannabis and sat for a while in a police office where there were glasscovered cabinets containing pipes similar to the one-hitter which they confiscated from me.  Sorta like trophies, the head of a moose on the wall, etc.  This has been going on for years-- they confiscate and destroy ALTERNATIVES TO ROLLING A JOINT which is of course what the TAX (BRIBE) PAYING $igarette companies want, because a joint is something that teaches children to think in terms of cigarette smoking.  (And, Americans, if you don't know it already, in Europe a "joint" is commonly laced with tobacco to help get you hooked on nicotine.  Read the "Toke Pure" section on the UK Cannabis Internet Activists website!)

Well, the scare warnings against cannabis from "drug-free" and other agencies for years have aimed to turn parents into "in loco policiae" volunteer cops who are to examine their kid's room and, finding any "evidence" of cannabis *("drug") use, destroy it and PUNISH  and WARN and RESTRICT etc., sending as above noted the message that you better ROLL A JOINT which is easier to hide.  Philip Morris (which sends lobbyist Bruce Gates to schmooze with John Boehner) will thank them.

Wow! The father in the video is in need for some anger management. I understand that they are suggesting that he should not act out violently, but it makes you wonder if the father's violent and destructive behavior is the reason why his child using drugs in the first place, on many different levels. Too bad we can't require people to take parenting classes before their biological copies are born.

This video is more of a comment on our degrading civil demeanor. Drug use, as a means of escape, is a symptom of a poor social construct. The Partnership should focus on the cause, but then I am pretty sure that the members of the "Partnership" are part of the problem and not the solution.

The father may want to use cannabis as a sleep aid so that he can be well rested and better prepared to deal with life's unexpected issues.

Someone ought to make a video starring a drunk mother arguing with a chain-smoking father. The kid comes home from school, hears the fighting, goes upstairs, drops a bag of weed on the nightstand, goes back downstairs and sits just out of view, eavesdropping.

The mom screams about the dad blowing his paycheck at the dog track, demanding to know how the rent will be paid and did he at least stop and get her Jim Beam, or did he spend that money too?

The kid, wiping tears away, goes upstairs, packs his bong, and lights up. After a few seconds, he relaxes and smiles.

The tagline at the bottom?

"Sometimes your kids don't want to follow in your footsteps."

The end.

For cannabis is a scam,period.That discussion was the best part of this whole thing.Very few cannabis smokers need treatment of ANY kind.Forced treatment ,it has been proven time and time again,is the least likely to take and has become an integral part of the whole drug war philosophy.It's better than going to prison but is the most abused and abusive part of the drug war.It's another source of the funding and lobby effort to keep drugs illegal and people in the system.It says it gives a choice but it is really no choice at all.No one wants to go to prison.

Let us not forget that the primary source of revenue for drugfree.org and their propaganda is the cigarette companies, the association of distilleries and big pharma, all of whom would lose out on business if there was any change in drug policy.

This latest propaganda campaign is almost as crazy as the concept of a drug free America. I recently watched a documentry on the drug war. After a segment on drug war propaganda it broke for commercial which was Larry the Cable Guy hawking Prilosec OTC or something. I thought I was still watching the documentry until a non drug commercial came on. 

How many more years, dollars and lives before we stop the madness?

the idiocy is unparalleled in this commercial. vehemently exemplifying the irrationality of the drug war.