This statement from Tom Riley at ONDCP is just jaw-dropping:
The second problem is that these supposedly easy-to-make ads about heroin and meth are not being made. Marijuana users have been portrayed by ONDCP as supporting terrorism, getting pregnant at a party, shooting a friend accidentally, running over a toddler, getting a fist stuck in their mouth, and on and on, but there are no ONDCP ads about heroin or meth.
Perplexing as it may be, Riley's statement perfectly captures the mindset of our marijuana-obsessed federal drug war establishment. He basically admits here that his office takes for granted the understanding that heroin and meth are harmful. It would be wasteful to tell the public what it already knows, particularly since smaller user populations make for bland statistical shifts even if you're successful. The drug war must be fed if it is to survive, and there just aren't enough heroin and meth users to sustain it.
The only downside is that some people will say you're a charlatan if kids are dying from heroin while you're busy making ads about chick-magnet space aliens that don't smoke weed.
"It's easy to do ads about drugs like heroin and meth, and the awful consequences that manifest," says Tom Riley, director of public affairs at the Office of National Drug Control Policy. "It's harder to make ads about marijuana. 'Marijuana's gonna melt your face off' isn't really a credible thing to say to teens." [Slate]The first problem here is that ONDCP really did make an ad quite recently in which a girl melts from smoking marijuana. You can watch it here. Nice try, Tom Riley. You should know better than to attempt an example of something your office wouldn't say about marijuana.
The second problem is that these supposedly easy-to-make ads about heroin and meth are not being made. Marijuana users have been portrayed by ONDCP as supporting terrorism, getting pregnant at a party, shooting a friend accidentally, running over a toddler, getting a fist stuck in their mouth, and on and on, but there are no ONDCP ads about heroin or meth.
Perplexing as it may be, Riley's statement perfectly captures the mindset of our marijuana-obsessed federal drug war establishment. He basically admits here that his office takes for granted the understanding that heroin and meth are harmful. It would be wasteful to tell the public what it already knows, particularly since smaller user populations make for bland statistical shifts even if you're successful. The drug war must be fed if it is to survive, and there just aren't enough heroin and meth users to sustain it.
The only downside is that some people will say you're a charlatan if kids are dying from heroin while you're busy making ads about chick-magnet space aliens that don't smoke weed.
Permission to Reprint: This content is licensed under a modified Creative Commons Attribution license. Content of a purely educational nature in Drug War Chronicle appear courtesy of DRCNet Foundation, unless otherwise noted.
Add new comment