The White House Office of National Drug Control Policy said it expects its YouTube messages to be ridiculed, laughed at, remade and spoofed. And they are.

The irony here is that, predictable as it may have been, ONDCP had no clue that this was going to happen. They deliberately generated media coverage of their YouTube page, only to find their videos marred by harsh comments and dismal viewer ratings. ONDCP quickly disabled these options, but the damage was done.

If they had genuinely anticipated this level of hostility from viewers, they would have optimized their page before sending out press releases about it. Because they did not, most ONDCP videos are now permanently stamped with the lowest-possible rating of one star.

This is to say nothing of the countless parodies that are now drowning out ONDCP’s unpopular propaganda. Since YouTube automatically recommends similar videos anytime you watch something, viewers of ONDCP’s materials are unavoidably connected to these abundant counter-messages. It is almost certainly for this reason that ONDCP has not uploaded a single new video since the page was first launched back in September 2006.

In a case like this, the mature decision would be to ignore them. But I find it amusing that even something as perfectly logical as expecting ridicule on YouTube turns out to be a lie when it comes from ONDCP.