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DVD Review: "Jack Herer is the Emperor of Hemp"

Submitted by Phillip Smith on (Issue #661)
Politics & Advocacy

"Jack Herer is the Emperor of Hemp," Memorial Tribute Edition (2010, Double J Films, $19.95)

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Jack Herer, author of "The Emperor Wears No Clothes," and arguably "the greatest cannabis crusader of all time," died in April after suffering a heart attack at the Portland Hempstalk Festival eight months earlier. The passing of the movement icon prompted the release of this memorial tribute edition of "Jack Herer is the Emperor of Hemp," which updates the decade-old release with new interview footage with the prophet of hemp and includes the entire 1943 Department of Agriculture film "Hemp for Victory."

But it's not just the new, never before seen interview material that makes this DVD reissue worthwhile, because Jack Herer's story is fascinating in itself and "Jack Herer" does an admirable job of explicating the man, his evolution, and his passions. (Not to mention you'll get to see NORML founder Keith Stroup before his hair turned white!)

Herer's story is a true American journey (and by the way, it's pronounced HAIR-er, not Huh-RARE). Born in 1939, Herer entered the 1960s as a conservative -- an Army veteran and Goldwater supporter, married and living in California's Central Valley, who was offended by the upheavals of the time, disgusted by anti-war protestors, and blamed much of the upheaval on the demon weed. Who knew?

By the following decade, things had changed dramatically. Divorced, Herer's new girlfriend persuaded him to try marijuana. Here, the DVD shows a dancing girl as Norman Greenbaum's "Spirit in the Sky" booms out on the soundtrack, an apt evocation of Herer's transformation from military policeman to hippie, from Goldwater Republican to radical.

With Emmy Award winner Peter Coyote narrating, and with archival footage and interviews from the likes of NORML's Keith Stroup, historian Michael Aldrich, Kevin Zeese, and Dr. John Morgan, "Jack Herer" tracks Herer's odyssey from author of a 1973 marijuana cartoon book to his subsequent experience as recipient of knowledge from innumerable people about not just pot, but hemp, and all its uses, his opening of the first hemp store on Venice Beach in 1979, and ultimately the publication of the book that made him famous and re-energized the marijuana legalization movement, "The Emperor Wears No Clothes."

The DVD acknowledges the early conflicts between Herer and the drug reform movement, which at first considered him at best an over-enthusiastic partisan and at worst a crank. Herer thought hemp could be central to ending marijuana prohibition, not to mention that it could "save the world," and the be-suited boys back East weren't buying what that wild-eyed, tie-dyed, missionary Californian was selling.

A number of years later, the movement types were suitable contrite. "He overstated the case a bit," said Stroup. "We were embarrassed; we thought it could undermine our credibility."

Instead Herer almost singlehandedly revitalized the pot movement with the 1985 publication of "The Emperor Wears No Clothes," the magnum opus of hemp, and an intoxicating combination of unknown history, polemics, and passion that turned a new generation on not just to hemp, but to pot, the history of its criminalization, and the need to undo prohibition.

"Jack Herer" describes the tenets of "The Emperor Wears No Clothes" fairly without wholeheartedly endorsing his theory of an evil troika of Harry Anslinger, the Dupont family, and Andrew Mellon conspiring to bring on prohibition. And I think that's fair. Herer's conspirators most certainly played a role in pot prohibition, but the anti-marijuana movement was alive and well in this country well before Anslinger and the others were active in the 1930s.

Maybe hemp won't "save the world," but there is no arguing that it is a tremendously valuable plant with a multitude of uses that can help improve the environment, create jobs, and provide us with everything from biodiesel to body panels to an ever-increasing variety of hemp-based foods.

And Herer's perhaps overenthusiastic message was received enthusiastically by that new generation, especially when tied to his never-forgotten broader campaign to legalize marijuana, beginning with initiative campaigns back in the 1970s. Between bringing hemp to the forefront and energizing a movement suffering through the depths of the Reagan Era, Herer cemented his place in movement history.

But he didn't stop there. In fact, he didn't stop until he fell over unconscious at a movement event just after giving one last speech. Herer was a movement presence throughout the 1990s, and by then, had won the acceptance of the movement, which recognized the enormous contribution he had made. Despite a 2001 stroke that laid him low, he bounced back, still out proselytizing and organizing, even as he moved slowly and struggled to control his voice.

In California, at least, every marijuana movement figure of a certain age knew Jack Herer. Whether from his days as the hemp hawker of Venice Beach or the decades of activism that followed, Herer has made a lasting impact on California's -- and indeed, the country's -- marijuana legalization movement. "Jack Herer is the Emperor of Hemp" pays fond homage to a true movement hero. It is definitely worth checking out, especially as you ponder the man, his life's work, and his impact on the marijuana reform movement.

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Permission to Reprint: This content is licensed under a modified Creative Commons Attribution license. Content of a purely educational nature in Drug War Chronicle appear courtesy of DRCNet Foundation, unless otherwise noted.


Dave Hempreneur (not verified)

Jack was definitely ahead of his time.  His ideas about Hemp saving the planet are even MORE relevant today.   Let's keep his message alive. Use Hemp products!  They are carbon neutral and truly a "green" way to live.


[email protected]

Tue, 11/30/2010 - 11:45pm Permalink
Paul Pot (not verified)

I have studied useful plants in a village technology context, and only bamboo and coconuts come anywhere near hemp for general all round usefulness. Allowing rural communities around the world to have back an important crop and industry will have a dramatic impact on their viability. People will be able to move back to rural regions with out fear for their financial security. Cities can be less congested and could grow at a more manageable pace. And ending prohibition is certainly going to have a huge impact on the well being and security of the world people. Prohibition has a massively corrupting influence on our governments and results in a brutal over policing of our private lives. And politicians corrupted by prohibition find themselves incapable of making appropriate decision when it comes to sound management of our communities. With starved rural communities, corrupt governments, drug funded terrorism and wars rampant around the world, I really don't think it's too much to claim that legal hemp would save the world. I think Jack was as much a prophet as he was an activist.

Wed, 12/01/2010 - 1:56am Permalink
HempLogic (not verified)

Paul Pot: I agree with your comment above and want to add that I think your name is fantastic. Have you been to Cambodia? Have you seed the cannabis for sale in the markets?

Wed, 12/01/2010 - 3:28am Permalink

I met Jack Herer a few times in the 1990's. I believe the first time was at the capital steps in Olympia, WA where he signed my copy of "The Emperor Wears No Clothes." I also saw him at Bill Code's "Hempfest" in Oregon a year or so later. He was always full of energy and getting the word out on all things cannabis (hemp and marijuana). If there ever were a "loudspeaker preaching character" of hemp, it would hands-down be Jack Herer!

To support hemp, there are 3 things that you should do:

  1. Educate yourself and others. The Global Hemp web site has tons on info.
  2. Vote with your dollars and purchase hemp products.
  3. Request that your Congressman support Ron Paul and Barney Franks federal industrial hemp bill.
Wed, 12/01/2010 - 1:21pm Permalink
Johnny Hempseed (not verified)

When I read the “Emperor Wears No Clothes” back in 1995 for the first time I really thought that this was something new or at least a rediscovered  valuable resource (Billion-Dollar Crop – 25,000 products). Being somewhat of a dreamer, my first thought after reading his book, I thought for sure my next adventure would be a Farmer of Hemp.

I even started looking for farming land that may be secured before the good farm land got covered with warehouse and parking lots.

It did take very long to understand that there was a Drug War going on and the more I looked into this idea it became apparent that I was looking at a real uphill challenge.

Then I started looking at the internet for information and the more I looked the more I could see that this mess was being driven by the controllers of the US Government around the world!

Then it came to me; this war is about HEMP and Marijuana was the perfect tool for the powers that be were going to hold on to this catch 22 to the bitter end!

Once Marijuana is no longer in prohibition, HEMP will flourish and our country will start to heal!


Johnny Hempseed.

Thu, 12/02/2010 - 5:26pm Permalink

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