Job Opportunity: Online Content Manager, Marijuana Policy Project, Washington, DC

The Marijuana Policy Project, a fast-paced, well-respected lobbying organization, is seeking an experienced Online Content Manager to develop and manage MPP's online communications strategy. The position is based in MPP's headquarters in Washington, DC.

This position is an exciting opportunity to play an integral role in a successful organization with a strong track record of changing laws. You'll have an enormous impact on MPP's online presence, work with emerging technologies, be surrounded by smart people, and have a direct part in changing US marijuana policy.

The goals of the Online Content Manager are to utilize online tools to build online traffic to MPP's web sites, bring in new subscribers to MPP's e-mail list, and increase online donations to MPP's work -- in order to ultimately build a network of activists who will readily contact their lawmakers, write letters-to-the-editor, and fund MPP's work.

The Online Content Manager is responsible for:

1. Managing MPP's main web site and some smaller micro-sites. Duties include ensuring MPP's web site meets the organization's strategic needs; writing web content and working with other staff to produce multimedia and other content features; indicators, tracking and analyzing data, and making adjustments to the site as necessary; managing the development of various micro-site projects as needed (from idea generation and planning to final content creation); and implementing some smaller content and user interface changes. (MPP's Web Developer handles MPP's site design and large coding projects, but the Online Content Manager will handle smaller updates.)

2. Managing MPP's national e-mail alert campaigns. Duties include writing and sending compelling e-mail alerts that increase donations and advocacy actions taken; developing and testing a variety of creative concepts and approaches; and establishing an alerts analytics program by setting measures of success and key performance indicators, tracking and analyzing data, and making adjustments as necessary.

3. Other online outreach. Duties include conducting quantitative and qualitative assessments of MPP's online efforts, and making and implement recommendations for improvements; researching, developing, and implementing the strategic use of digital tools, including multimedia content, search engine optimization strategy, and online outreach opportunities; proactively championing new technologies, trends, and web/interactive practices in support of MPP's goals; and managing MPP's thriving online social networking presence and other interactive online tools.

The Online Content Manager must be an experienced online communications professional with a proven track record of successfully developing strategy and content for web sites and e-mail alerts. Applicants should be able to demonstrate hands-on experience in developing written content for the Web; a solid understanding of HTML and CSS, and experience with Web development software such as Dreamweaver or Coda; an understanding of user-centered Web design principles, information architecture, usability testing practices, and Web 2.0 technologies and opportunities; experience setting and analyzing Web and e-mail metrics, including experience with Google Analytics; proficiency using Convio or similar online messaging/advocacy/fundraising software; solid project management skills in web and new media (at a minimum, candidates should have experienced a full development cycle from conception to launch, and should have experience with project management software like MS Project/Omni Plan); an ability to work with stakeholders at varying levels in order to learn MPP's strategic requirements and steer stakeholders to the best ways to use web content to meet their goals; and experience working with blogs and social networking sites.

The Online Content Manager's salary is $40,000-65,000, depending on experience, plus full health insurance and a modest retirement plan.

To apply, please see http://www.mpp.org/jobs/process.html and follow the instructions there. Interviews are being conducted on a rolling basis, so interested candidates are encouraged to apply as soon as possible.

ABOUT MPP: With 36 employees, 26,000 dues-paying members and 100,000 e-mail subscribers nationwide, MPP is the largest marijuana policy reform organization in the United States. MPP works to minimize the harm associated with marijuana -- both the consumption of marijuana and the laws that are intended to prohibit its use -- and believes that the greatest harm associated with marijuana is imprisonment.