(press release from Campaign
for New Drug Policies)
Los Angeles, 10/27:
Supporters of Proposition 36 are running a new 30-second TV spot as part
of a statewide ad campaign. The new ad is viewable online in Quicktime
and RealVideo formats at
The Prop. 36 spot is the
third produced by the Yes on Prop. 36 campaign. The first two, one
for radio and one for television, feature Dr. Gary Jaeger, an addiction
therapist, making the case for the initiative.
The new ad contrasts the
fates of two drug offenders, one who is sent to jail and another who is
placed in a drug treatment program. The first offender is pictured
in a dark jail cell, exasperated and without hope. The offender who
was placed in treatment is shown interacting with a physician and counselor,
making progress toward a better life.
A narrator notes that Arizona
voters passed an initiative like Proposition 36, requiring drug treatment
for those convicted of possession, and that the program there is working.
The Proposition 36 television
ads are now running in the five largest media markets in California, covering
about 88% of the state. Soon they will be airing in every market
statewide, through Election Day.
For updated campaign news
and background information, visit http://www.drugreform.org.
-- END --
Issue #157, 10/27/00
War on Drugs: Coming to a Bookstore Near You | One Down, Who's Next? AP Bolivia Correspondent Resigns Following NarcoNews.com Exposé | In Britain, Seismic Shift Toward Cannabis Decrim Shakes Blair's Anti-Reform Policies | Drug War Oakland-Style: Rogue Cops Nailed, Car Seizures Okayed | Richmond, Virginia Police Chief Calls for New Drug Policies | Student HEA Reform Campaign Garners First Endorsements of Semester | New Proposition 36 Television Ad Now Viewable Online | Report Deems Oregon Medical Marijuana Patient Directory Successful | The Reformer's Calendar
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