New Proposition 36 Television Ad Now Viewable Online 10/27/00

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(press release from Campaign for New Drug Policies)

Los Angeles, 10/27: Supporters of Proposition 36 are running a new 30-second TV spot as part of a statewide ad campaign. The new ad is viewable online in Quicktime and RealVideo formats at http://www.drugreform.org/media.tpl.

The Prop. 36 spot is the third produced by the Yes on Prop. 36 campaign. The first two, one for radio and one for television, feature Dr. Gary Jaeger, an addiction therapist, making the case for the initiative.

The new ad contrasts the fates of two drug offenders, one who is sent to jail and another who is placed in a drug treatment program. The first offender is pictured in a dark jail cell, exasperated and without hope. The offender who was placed in treatment is shown interacting with a physician and counselor, making progress toward a better life.

A narrator notes that Arizona voters passed an initiative like Proposition 36, requiring drug treatment for those convicted of possession, and that the program there is working.

The Proposition 36 television ads are now running in the five largest media markets in California, covering about 88% of the state. Soon they will be airing in every market statewide, through Election Day.

For updated campaign news and background information, visit http://www.drugreform.org.

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