Drug Czar Seeks Deal With Hollywood to Include Anti-Drug Messages in Films 7/14/00

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(courtesy NORML Foundation, http://www.norml.org)

Washington, DC: Drug czar Barry McCaffrey plans to intensify the Office of National Drug Control Policy's anti-drug media campaign to include government anti-drug messages in popular movies. At a House subcommittee hearing this week, McCaffrey announced that he intends to "leverage popular movies" and to work with studios to promote films that "responsibly communicate anti-drug campaign messages." McCaffrey testified Tuesday before the House Government Reform Committee, Subcommittee on Criminal Justice, Drug Policy and Human Resources, in support of his office's National Youth Anti-Drug Media Campaign.

McCaffrey said the ONDCP would not offer government financed incentives for incorporating anti-drug messages in their scripts, but would offer tax dollars for "promotional activities and special events that capitalize on the visibility" of films that feature such messages. McCaffrey has previously offered payment to television networks and print publications that include anti-drug messages embedded in the content.

The NORML Foundation filed a complaint in February with the Federal Communications Commission alleging the ONDCP program violates federal anti-payola laws.

(Read USA Today's coverage of ONDCP's new plot at http://www.usatoday.com/usatonline/20000712/2447763s.htm.)

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Issue #145, 7/14/00 Clinton Grants Commutations to Five Federal Drug War Prisoners, Four Women, One Man Go Free, 90,000 Remain Behind Bars on Federal Drug Charges | SET THEM FREE: What You Can Do to Help the Jubilee and Related Campaigns | "Mad Mark" or "Sour Souder?" Indiana Congressman Introduces Bill to Preempt State Level Drug Law Reforms | Asset Forfeiture: Florida Task Force So Out of Control Even the Feds are Embarrassed | District of Columbia: City Council Leaps Backward, Heightens Marijuana Penalties | Jamaica Church Leaders Say "Legalize It" | Portugal Decriminalizes Drug Use and Possession, Prescription Heroin and Injection Rooms Coming Next? | Michigan Initiative Effort Fails to Obtain Necessary Signatures | Drug Czar Seeks Deal With Hollywood to Include Anti-Drug Messages in Films | FBI's New Toy Spies on E-Mail, Has Bob Barr Frightened | AlertS: Mandatory Minimums, Free Speech, California, New York, Washington State | HEA Campaign | Event Calendar | Attorney Position Opening at ACLU National Drug Policy Litigation Project | Editorial: Set Our People Free
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