"Weed Like Change" Campaign Aims to Point Consumers Toward Eco-Friendly Marijuana [FEATURE]

A campaign to promote the regenerative organic cultivation of marijuana is now underway in California and Oregon. Calling itself Weed Like Change [11], the campaign is bringing together a coalition of more than 50 regenerative organic cannabis farmers and brands, dispensaries, allied businesses, and advocacy groups to target and educate pot consumers about the benefits of such cultivation practices and the need to support small-scale legacy farmers in the face of cannabis corporatization.

According to the Natural Resources Defense Council, regenerative agriculture [12] is a set of holistic practices that aims to maintain and restore ecosystem health by working in harmony with nature, as opposed to exploiting it. When it comes to organic marijuana cultivation, that means not only no artificial inputs -- no pesticides or chemical fertilizers -- but also such techniques as mulching and composting, use of cover crops, inter-cropping, and adding to soil fertility; in general, working with the local environment, not struggling against it.

The campaign is being led by the two-year-old nonprofit Sun+Earth Certified [13], which, according to its web site, "certifies that cannabis brands are holistically, responsibly, and regeneratively grown for the well-being of all people, farmers, and the planet" and "sets the standard above and beyond organic." Sun+Earth currently has 42 certified growers [13], primarily in California and Oregon, but also with outposts in Colorado, Michigan, North Carolina, and Washington.

"The multi-billion dollar cannabis industry has an important obligation to shift away from high levels of energy consumption and chemical-intensive farming practices, and Sun+Earth has the blueprint for how to do that," said Sun+Earth Executive Director Andrew Black.

Given the ever-greater impacts of man-made climate change, there is a dire need for the marijuana industry to really go green. An academic study [14] published in April by researchers at Colorado State University found that moving from indoor grow operations to outdoor farms would reduce greenhouse gas emissions in the state's marijuana sector by a whopping 96 percent, shaving more than one percent off the state's total emissions.

That funding builds on a 2012 academic report [15] from UC Berkeley found that all cannabis grown in the US uses at least one percent of all electricity consumed in the country at a cost of $6 billion per year. A report [16] from New Frontier Data that found that indoor cultivation in the US produces 2.6 million tons of carbon dioxide or one pound of carbon emissions for each gram of harvested flower. The same report found that growing indoors uses 18 times more electricity and produces nearly 25 times more carbon than outdoor farms.

"We're thrilled to be participating in the Weed Like Change campaign," said Casey Branham, co-founder of Phoenix Rising Farm, situated on the banks of the Little Applegate River in southern Oregon. "As the real stewards of this cottage industry in Oregon, small family farms like ours provide opportunity in local communities and produce craft cannabis that is recognized nationwide," he continued. "Regenerative organic cannabis is not only better for the consumer by being more cannabinoid and terpenoid-rich, but it's also better for the environment, as it emphasizes soil health, water management, and the enhancement of the overall ecosystem in its production, as well as being free of chemical pesticides and fertilizers."

The Weed Like Change campaign is also being supported by Dr. Bronner's soaps as part of its commitment to regenerative organic agriculture and drug policy reform. The natural soap maker, which has put millions into drug reform efforts over the years, has produced a special Weed Like Change! label on a limited edition run of its 4oz. Castile Liquid Soap bottles, which will be distributed at campaign education events throughout California and Oregon.

"Small-scale legacy cannabis farmers fear they are at risk of extinction. To keep these farmers in business as well as for the broader health of people and planet it is imperative for cannabis consumers to choose sun-grown regenerative organic cannabis," said David Bronner, Cosmic Engagement Officer of Dr. Bronner's. "We need to transition the global food system and the cannabis industry to regenerative organic agriculture and away from the dominant carbon intensive industrial model that threatens the livelihoods of small-scale farmers."

Ethically responsible pot smokers have choices to make about the kinds of growing methods they support with their dollars. Weed Like Change aims to help them make the right choice -- for the small farmers who were the traditional backbone of marijuana cultivation, for the communities in which both farmers and consumers live, and for the sake of the planet and our place on it.