Many reformers are comfortable to say that they want to end drug prohibition. Why, then, are many major players in drug policy reform eager to avoid the big L word? Apprehension about legalization may be due in large part to the absence of a vision of our world without the drug war. But leaders and grassroots advocates can no longer blame this lack of vision on a scarcity of professional research and effective pro-legalization public outreach. There are great resources available to reformers today that will enable our movement to advance legalization and finally answer the great question: “and replace drug prohibition with what?”