Adweek profiles The Adfero Group, whose VP Christopher Battle is helping the DEA Foundation improve its image and promote its ridiculous museum.

[DEA] has also asked Adfero to create an interactive Web site that will include blogs and virtual tours of the museum. Right now, the only Web site that exists is a page about the museum on the DEA Web site. Plans to include a blog and a speaker's bureau are also under discussion.

A DEA Blog, huh? Sounds just awesome. Let's hope it's more interesting than the compost pile that passes for a blog over at ONDCP. I wanna see candid posts like "If Potent Pot Doesn't Kill These Hippies, We Will," or "Top 10 Sick People We Don't Care About."

So far the only thing we know about this blog is that it will be completely devoid of any intellectual value. They're already prepared to promise us that much:

The group's strategy going forward is to take its slogan, "Hope through education," and "take the debate about drugs out of the realm of statistics and policy and move it into the realm of personal stories," says Battle.

Is this a tacit acknowledgement that the discussion of stats and policy inherently disadvantages them? Because, as true as that is, I certainly wasn't expecting them to admit it. That should be their blog motto for sure, and I'm so glad they're giving our tax-dollars to a fancy consulting firm to help them brainstorm these sorts of things.

How about this:

"DEA Blog: Replacing Stats and Policy With Anecdotes and Hyperbole"