The Yes on 19 campaign launched its closing argument with a brand new web video. It emphasizes that for far too long the war on marijuana has cost the state billions of dollars and incarcerated hundreds of thousands of non-violent Californians, and that by stopping the insanity of marijuana prohibition the state can be led in a new direction.
The ad, which has an edgier flavor than previous messaging, was designed to address the human toll inflicted by marijuana prohibition. Unofficially called "Stop the Insanity," the ad is being targeted to younger CA voters who are less political, but moved by the subject of marijuana legalization. The rollout will be seen by 2 million Californians.
You can watch the video here: http://www.youtube.com/watch?v=doRymwwLdE0
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