For Immediate Release -- Oct. 30, 2006
Amendment 44 Campaign to Air Television Ad Pointing Out the Potential Harms to Women Posed by Our Alcohol-Only Culture
Ad addresses staggering number of alcohol-related rapes and acts of domestic violence
Contact: Mason Tvert, SAFER campaign director, (720) 255-4340
DENVER -- Starting tomorrow, on CNN, Fox News, and CNBC in the Denver Metro area, the Amendment 44 campaign will be airing a powerful commercial designed to point out the dangers associated with alcohol use and question why we prohibition adults from using the safer alternative, marijuana.
The text of this commercial is included at the end of this release, and the commercial can be viewed at --
The domestic violence statistic comes from the U.S. Department of Justice* and the statistic related to college rapes comes from the Harvard School of Public Health. A summary of the Harvard study is available at --
[* Note: There was an error during production of the ad, which led to an understating in the ad of the portion of spousal abuse cases that are alcohol-related. Here is the actual data: Two-thirds of victims who suffered violence by an intimate (a current or former spouse, boyfriend, or girlfriend) reported that alcohol had been a factor. Among spouse victims, 3 out of 4 incidents were reported to have involved an offender who had been drinking. Source: U.S. Department of Justice. Bureau of Justice Statistics. National Crime Victimization Survey 2002.)]
"The goal of this campaign is to educate the public about the fact that marijuana is less harmful than alcohol," said SAFER Campaign Director Mason Tvert. "The statistics cited in this commercial are further evidence of this fact. Marijuana use does not increase the likelihood of violent behavior, yet we allow the use of alcohol by adults and punish adults who use marijuana. Giving adults the option of using marijuana instead of alcohol will truly make Colorado safer."
Text of the new Amendment 44 television commercial:
Why should adults be able to use marijuana instead of alcohol?
Two-thirds of all spousal abuse cases are alcohol-related.
And nearly three-quarters of all college rapes occur while a female is intoxicated by alcohol.
Think about it... Do we want our daughters growing up in a society where the only legal substance for recreation is alcohol?
Not if we love them.
Help make Colorado safer.
Vote YES on Amendment 44.