special to the Chronicle by Denver-based journalist Rebecca Chavez
For many people New Year's Eve means going to bars and celebrating with a night of drinking and carousing with their friends. For Adam Hartle and Anthony Hasham, the night was a little different. The duo flew into Denver from Jacksonville, Florida, in order to be first in line for Colorado's historic legal retail marijuana sales. Hartle and Hasham came prepared with a tent, and set up camp in front of 3D, Denver's Discrete Dispensary at 6:00pm on New Year's Eve. They were the first to arrive, making it even before the news cameras.
There were over a dozen people standing around outside, eager to get their hands on some of the first retail marijuana sold in the country, but the majority of the crowd had a more professional purpose. News crews and industry insiders sat in the lobby of 3D, while owner Toni Fox rushed around talking to press and making last minute adjustments.
For Fox, the opening of 3D for retail sales has been a long process that is "the culmination of everything we've been working towards." Many dispensary owners planned to make the switch when they found out about Amendment 64, but Fox started planning in 2009. When she started looking for space for her dispensary, she did it with a retail location in mind. This early decision paid off in a big way when it came time to hand out marijuana licenses for the city of Denver. The retail space is large and well lit.
She even made the decision to limit the retail edibles that she offers early on to only those from Dixie Elixer, one of the few edible companies set up for retail sales. This choice keeps people who want to try an edible for the first time from having to sift through a multitude of options.
The publicity of being the first marijuana store is a great boost for 3D, but Fox knows that there are some risks involved, especially regarding the much buzzed-about marijuana shortage. Though the limit for Colorado residents is higher, Fox decided that she wouldn't make any sales of more than the non-resident limit of seven grams. Still she is concerned.
Judging from the size of the crowd inside the building right before the press conference began, the novelty of marijuana is going to drive a lot of people to businesses like 3D. Media sources from around the world jockeyed to get the best view of a small podium where the directors behind the Amendment 64 campaign prepared to say a few words about what retail sales mean for marijuana, and what the future brings.
This is business as usual for Mason Tvert, Betty Aldworth, and Brian Vicente, the organizers of the successful Amendment 64 campaign that made marijuana legal in Colorado and who have all been doing press conferences about it for years now. This one is a little more chaotic than usual, and that's because the message is so unique. Aldworth sums it up when she says that this moment is a shift, and that "marijuana sales will be a boon instead of a burden" on our communities and our economy.
For the first time, he will be able to legally purchase the marijuana that has helped him get through the years since he fought in the Iraq War. This sale will provide the city and state with valuable tax dollars, while also boosting the local economy and providing jobs for people who want to work in marijuana.
Cameras and reporters flooded into the retail sale room to document the moment of the first sale. Outside the building, the dozens of people lined up to purchasse legal marijuana kept multiplying. The line stretched across the length of the building and, despite the falling snow, people were all smiles as they awaited their chance to be a part of history.
As Tvert pointed out during the press conference, "Today there will be people around the nation buying marijuana," but only in Colorado is it legal and regulated.
Colorado has initiated a new era in marijuana policy in the United States, and Washington state will be joining later this year. With Alaska and Oregon both well-placed to legalize it this year via the initiative process, and with other states about to consider marijuana legalization bills in their legislatures, the beginning of the end of US marijuana prohibition has commenced.