Check out this sweet attack ad Pete Guither came up with:
If we haven't already reached a point where this kind of thing could work, I think we'll be there soon. I've pitched some of my better-funded colleagues in drug policy reform on exactly this type of concept and it's something I think we'll be seeing before long.
The key is to drop a drug reform attack ad in the right race at the right time. We'd probably stick to an issue like medical marijuana, where the polling is so strongly in favor of reform. Even if the ad doesnât do the trick by itself, it becomes part of the narrative of how a seemingly invincible incumbent got slaughtered. Visibly injuring a big name politician for opposing reform would be game-changing.
It's time for a change from the failed policies of Senator Incumbent. He voted 24 times in favor of drug laws that increase the profits for black-market criminals -- from the gangs that roam the streets of our town to the drug cartels causing death and destruction in Mexico.
Senator Incumbent is actually opposed to setting age limits for drugs like marijuana -- even cocaine or heroin! He actually prefers that criminals decide at what age kids can buy drugs.
Senator Incumbent refuses to even discuss policy options that have been proven to reduce violence. What is he afraid of? Does he have a reason to keep drug profits high?
It's time for a change. Vote Challenger for Senate. For smart drug regulation that reduces violence -- protecting children, families, and our community. [DrugWarRant]
If we haven't already reached a point where this kind of thing could work, I think we'll be there soon. I've pitched some of my better-funded colleagues in drug policy reform on exactly this type of concept and it's something I think we'll be seeing before long.
The key is to drop a drug reform attack ad in the right race at the right time. We'd probably stick to an issue like medical marijuana, where the polling is so strongly in favor of reform. Even if the ad doesnât do the trick by itself, it becomes part of the narrative of how a seemingly invincible incumbent got slaughtered. Visibly injuring a big name politician for opposing reform would be game-changing.
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