Marijuana Policy Project has launched a TV ad campaign in support of taxing and regulating marijuana in California:



Unfortunately, while the ad will appear on several networks, KABC in Los Angeles and KGO and KNTV in San Francisco actually rejected it:

At KABC in L.A., the ad was rejected for purportedly encouraging marijuana smoking. [MPP's Bruce] Mirken spoke to station manager Arnie Kleiner, who didn't return a call from the Huffington Post. "His feeling wasn't that the ad was promoting a change in the law, but that it was promoting marijuana smoking," said Mirken, adding that Kleiner told him, "I'm not going to advocate the smoking of marijuana. Marijuana is illegal." [Huffington Post]

As anyone viewing the ad can plainly see, it doesn’t endorse marijuana smoking in any way. The ad argues that the existing marijuana industry could be used to generate much-needed revenue for the state, which has nothing to do with whether or not one happens to personally like marijuana or think it's a good thing for people to do. The kneejerk assertion that all efforts to reform marijuana laws are equivalent to an endorsement of drug use is really as intellectually barren an argument as you'll ever find in the marijuana policy debate. It's a desperate cop-out and an instant indicator that you're dealing with someone whose comprehension of the issue is not fully formed.

Similarly, the argument that you can’t talk about changing marijuana laws because "marijuana is illegal" is just a paralyzing absurdity. Even the Governor of California is interested is debating marijuana legalization, so obviously the existence of current marijuana laws does not create an invisible barrier to intelligent discourse about public policy.

Fortunately, the marijuana debate has progressed to a point at which such petty obstructions serve only to embarrass those responsible. A recent poll shows that 56% of Californians support marijuana legalization, thus any public entity that endeavors to conceal or trivialize the argument takes a substantial risk of alienating its own patrons.

Nevertheless, the ad will air on many stations in California and it's thrilling to see the reform argument marketed to the mainstream. The Governor asked for a debate and that's exactly what he's going to get.