The assistant media relations director will report to and work alongside LEAP's full-time media relations director in efforts to inject the voices of pro-legalization law enforcers into high-profile news coverage of the rapidly advancing public debate about failed drug policies.
Specifically, duties will include but are not limited to:
- Writing op-eds and letters-to-the-editor.
- Drafting, editing and distributing press releases.
- Making follow-up pitch calls to reporters and producers.
- Scanning the news to identify PR opportunities.
- Using an online media database to generate lists of journalists to contact.
- Building relationships with journalists.
- Encouraging prominent bloggers to link to or write about interesting drug policy stories.
- Posting comments mentioning LEAP on prominent blogs and online news articles.
- Tracking, circulating and archiving LEAP's news hits.
- Interacting with supporters on social media sites like Facebook, Twitter and Reddit.
Through these and other tactics, the assistant media relations director will help members of the organization's 150-member bureau of law enforcement speakers make their voices heard in the increasingly prominent global drug policy discussion.
The assistant media relations director will preferably -- but not necessarily -- be located in San Francisco, CA or Washington, DC, and will work three days a week (24 hours per week).
- Demonstrated ability to generate positive news coverage for advocacy efforts.
- Familiarity with diverse news organizations across platforms (print, online, broadcast).
- Excellent written and oral communications skills.
- Commitment to LEAP's mission to replace the "war on drugs" with legalized regulation.
- Social media savvy.
- Video editing, graphics and web design skills are major plusses.
- Spanish language fluency a plus but not required.
The assistant media relations director will be compensated at a competitive hourly rate commensurate with experience.
Please send a resume, cover letter and (preferably published) short writing sample to Tom Angell, LEAP's media relations director, at email@example.com. Interviews are being conducted on a rolling basis, so interested candidates are encouraged to apply as soon as possible. The application deadline is June 15, 2012.
More information about LEAP is available at http://www.CopsSayLegalizeDrugs.com.