Feature: Drug Reformers Boycott Kellogg Cereals Over Dumping of Michael Phelps Over Bong Photo

Mixing equal parts genuine outrage and political calculation, major elements of the drug reform movement have begun a national boycott of cereal giant Kellogg over its treatment of Olympic gold medalist Michael Phelps. Phelps was famously caught holding a bong in a photograph that surfaced last week, leading Kellogg to refuse to renew his endorsement contract.

http://www.stopthedrugwar.org/files/michaelphelps.jpg
Michael Phelps
So far, Kellogg stands alone in dumping Phelps. Other corporations with which he had endorsement deals, such as Subway, have stood by him. He has been handed a three-month suspension by Colorado Springs-based USA Swimming , which is now under attack for its treatment of the Olympic champion by the Colorado activists of Safer Alternatives for Enjoyable Recreation (SAFER), led by Mason Tvert.

In a statement last week, the Michigan-based Kellogg said Phelps' behavior was "not consistent with the image of Kellogg." Oddly enough, Kellogg did not have a problem with Phelps' 2004 conviction for drunk driving. As recently as last fall, Kellogg's was touting its partnership with the hero of the Beijing Olympics.

"Michael's commitment to encouraging healthy lifestyles, especially among children, is in line with our many programs that educate consumers and promote good nutrition," said Brad Davidson, president of Kellogg North America. "He demonstrates that winning is not just about the glory that comes with gold medals, but that it's also about good sportsmanship, eating right, working hard and being your best."

Kellogg did not respond to Drug War Chronicle calls and emails this week requesting comment.

As the Phelps affair rocketed through the media -- it has been the subject of countless mass media reports, sports columns, and blog postings -- anger over Kellogg's treatment of the talented swimmer percolated through the drug reform community, as well as among marijuana aficionados everywhere.

"Kellogg's dismissal of Phelps is hypocritical and disgusting, and our members are angrier than I've ever seen them," said Marijuana Policy Project (MPP) executive director Rob Kampia. "Kellogg's had no problem signing up Phelps when he had a conviction for drunk driving, an illegal act that could actually have killed someone. To drop him for choosing to relax with a substance that's safer than beer is an outrage, and it sends a dangerous message to young people," he said.

"Kellogg is telling young people that drunk driving is okay, but using a social relaxant that's safer than beer gets you fired," Kampia continued. "That's not just outrageous, it's potentially lethal. We all know that boycotts are difficult to pull off, but the 100 million Americans who've made marijuana this nation's number one cash crop represent a lot of buying power -- buying power that Kellogg may wish it hadn't alienated."

MPP is by no means alone. In a coordinated effort, groups including the Drug Policy Alliance (DPA), Students for Sensible Drug Policy (SSDP), the National Organization for the Reform of Marijuana Laws (NORML), and StoptheDrugWar.org have endorsed the boycott.

And it isn't just the "pro-pot lobby," as some media have referred to the reform groups, that is upset. Kellogg was so inundated with calls complaining about its decision to dump Phelps that it had to set up a special phone line to handle them all. The Kellogg Phelps line was getting so many calls it was listed above the line for dealing with questions about salmonella-tainted peanut butter products.

''If you would like to share your comments regarding our relationship with Michael Phelps, please press one to speak to a representative,'' said the recording. ''If you're calling about the recent peanut butter recall, please press two now.''

Boycotts are iffy things; their success depends not only on mobilizing consumers to act, but also on the willingness of the target to be influenced. The groups involved in the boycott said they understood the chances of persuading Kellogg to reverse its decision were not great, but that helping Phelps regain his lucrative endorsement deal was not the only reason for the action.

"We are trying to bring attention to the fact that Michael Phelps has committed an act that millions and millions of Americans have committed," said Amber Langston, SSDP eastern region outreach director, who noted that about 25,000 people had signed on to the group's petition -- begun before the Kellogg announcement -- urging that Phelps not be barred from Olympic competition. "He's still a hero, he's not a bad person, and he doesn't deserve to be punished. Our students have really mobilized to let Kellogg know how we feel."

The Phelps bong brouhaha and the South Carolina arrests of students attending the party where he was photographed could have a silver lining, Langston said. "Those arrests were completely ridiculous, but some good could come of all this by bringing attention to the fact that people are being needlessly punished. Phelps should not be arrested, and neither should the people who were there with him."

Langston may be on to something. Media coverage of the affair has been remarkable in that it has sparked more coming out of the closet as pot smokers than ever before and notable for the mocking tone about the hand-wringing over Phelp's bong photo and marijuana in general.

"This has struck a nerve like never before," said DPA's Ethan Nadelmann. "It is a case of overreach that provides an opportunity for the movement," he said. "When you look at the overwhelming majority of responses to this, it was give me a break, we have a president who smoked pot, enough with this hypocrisy. They are trying to say this sends the wrong message to the kids, but this is a guy who brought home a dozen gold medals."

Kellogg's decision to dump Phelps provided a rare opening for the reform movement, said Nadelmann. It's easier to pressure a corporation than a government, he noted.

"One of the challenges we face in drug policy reform," said Nadelmann, "is that we don't often have the option of targeting corporations doing bad things because we are mostly opposed to government -- not corporate -- policies. But this is an easy case. Also, Kellogg is a very prominent company, and it is helpful to be able to go after a visible target. And to be able to say that millions of Americans will no longer be turning to Kellogg when they have the munchies is a laugh line, but it's also true."

"The boycott call gives us a venue to really put the issue in perspective and talk about why marijuana prohibition is harmful and counterproductive," said MPP communications director Bruce Mirken. "It's a way to put the issue out into the public discussion. Nobody would care if this guy was photographed holding a martini or a bottle of beer, yet there is all this uproar despite there being no dispute that alcohol is the more dangerous drug."

And it's working, Mirken said. "We're a bit blown away by the intensity of the media attention around this. We've been doing radio interviews literally all day, and we have more scheduled for tonight," he said Wednesday. "Even if we don't change Kellogg's position -- and we know that effective boycotts are difficult -- this gives us a huge opportunity to educate the public about the fact that the laws don't make any sense."

Permission to Reprint: This article is licensed under a modified Creative Commons Attribution license.
Looking for the easiest way to join the anti-drug war movement? You've found it!

thanks for helping me upgrade my diet, Kellogg's

yeah, I'm jonesing a little and having pop-tart withdrawal symptoms, but thanks for making it impossible for me to eat anymore of your 'refined' (nutrients removed) junk food.

Michael Phelps and the news

It really pisses me off that the news treat this lightly, barely reflecting on it, like our new Hero in news casting, Newdow, I really like her and she is refreshing compaired to the other idiots in the news like
fox, however , you can tell they all just read what is in frount of them and really can't report anything really newsworthy. We must let them all know we want to hear more about Michael Phelps. Lets get the message out and keep it out and don't let up! Tell them we want to be "tuned in, or we will drop out" like Tim Leary said!

We Aren't Going To Take It Any Longer.

I dumped Kellogg products long ago and use much cheaper house brands. Corn is corn no matter how you roll and flake it. The point is not to get Kellogg to reverse themselves and rehire Phelps but to send a message to all Industry that WE AREN'T GOING TO TAKE IT ANY LONGER!

Phelps and ADHD

I said in a radio interview yesterday that Michael Phelps may have been drawn to marijuana in an attempt to control his ADHD symptoms. What may look to an outsider as recreational use of marijuana may well be self-medication for a medical condition. This is especially true when the patient's normal coping mechanism--in this case a swimming pool--is unavailable.

Ken Wolski, RN, MPA
Executive Director
Coalition for Medical Marijuana New Jersey, Inc.
844 Spruce St.
Trenton, NJ 08648
609.394.2137
www.cmmnj.org
ohamkrw@aol.com

Performance Enhancing Herb

Jamaica, land of Rasta weed and herb of champions, outran the competition, running away with world records in the 100 and 200 in the Summer Olympics. It works just as good in water as the best swimmer in the world knows the score on God's Green Herb, too.
Phelps should endorse hemp seed products for a token fee just to show his support for the hemp industry. A big bowl of toasted hemp seed mixed into my oatmeal makes Kellogg's nothing but flaky shake and bake crumbs.
Ron Linker

Just think...

...how Kellogg's could have enhanced their sales of Pop-Tarts, Sugar Frosted Flakes, and all the other candies (er, breakfast foods) they bring us.

Just roll out a new "Be Like Michael" campaign. More ganja smoked, especially late at night, undoubtedly means more sales for them, wouldn't you think?

Instead they throw Phelps under the bus and get themselves boycotted.

Dumb, dumb move.

kellogg

i will all so boycotts all kelloggs producks time for a change.W.H KENTUCKY

kellogg shoots own foot

I, too, will make it a priority of the rest of my life to see that NO Kellogg product or sobsidary product passes through my shopping cart! Goodbye, Kelloggs! I'm sure your competitors appreciate your position. I'll also explain to kids how you are accepting to drunk driving. Thanks for the new campaign idea.

what's this about Kellogg subsidiaries?

Anyone got a list? I know this site posted a list of Kellogg products but I don't remember if it included Kellogg owned companies that have their own name.

Kellogg Looses

Looks like we win and you loose Kelloggger's

Lift the Suspension!!!

Canada joins Boycott / MMM 5.2.9 \ D.C. Convergence 7.4.9

I've been not buying Kloggog for years because its cardboard. Doing a full list later, but if I was Michael Phelps I'd drop Kellogg for the reputation they have. From over growing cereal they removed the tall grass to plow the fields, then the Dust Bowl resulted. Quackery sticking electrodes on women and daily enemas and abstinence for wellness. Anthony Hopkins did the movie The road to Wellville – The Kellogg story. They're worried about their image?

Boycott Klogog's

Boycott Klogog's on facebook

Have some alternative cold cereal

The world's largest cereal maker said on Thursday it would not extend a contract with Phelps, who charmed audiences in Beijing last year with a record-breaking, eight-gold medal haul, saying the photo of the swimmer was inconsistent with its public image.

Kellogg's's Friends
No surprise to find that a big user of aspertame is a Bonesman business. They don't mind dying for profits.

The road to Wellville – The Kellogg story
Phrenology and palmistry, electrotherapy, mechanotherapy, hydrotherapy, and a host of other therapies

OCA LAUNCHES KELLOGG'S BOYCOTT
GENETICALLY ENGINEERED SUGAR
TO HIT SUPERMARKET SHELVES THIS YEAR

'Masturbation results in general debility,
unnatural pale eyes and forehead acne'
John Harvey Kellogg (1852–1943)

The Dust Bowl was an ecological and human disaster caused by misuse of land and years of sustained drought.
(sponsored by K-E double L Oh double good)

Bayer CropScience
Following worldwide bans and recalls for toxic LL601 rice, concerns have been especially high among US rice growers, who sell big portions of their harvests to Kellogg.

Kellogg realized the huge profit potential of serving the public nutritionally empty food on a mass scale. The birth of the process food industry.

Boycott Kellogg Co. for Dumping Michael Phelps
Cannabis Culture Magazine Editor Marc Emery is encouraging all marijuana smokers to boycott Kellogg's cereal company for dropping their sponsorship of Olympian Michael Phelps after he was caught on film smoking from a bong. full story...

Drug Reformers Boycott Kellogg Cereals
Over Dumping of Michael Phelps Over Bong Photo

The Kellogg brand in America and the Sanitarium brand in Australia,
are wholly owned by the Seventh Day Adventist Church, which affords them tax benefits as the companies direct their profits back into the church.

The State on Steroids

'Insane' Sheriff... with a Tank

"...the primary reason to outlaw marijuana
is its effect on the degenerate races."
- Harry J. Anslinger - America's 1st Drug Czar (FDR - JFK)

Michael Phelps, Hypocrisy, & American Drug Policy

Vices Are Not Crimes

A Vindication Of Moral Liberty

Vices are those acts by which a man harms himself or his property.

Crimes are those acts by which one man harms the person or property of another.

Vices are simply the errors which a man makes in his search after his own happiness. Unlike crimes, they imply no malice toward others, and no interference with their persons or property.

In vices, the very essence of crime --- that is, the design to injure the person or property of another --- is wanting.

It is a maxim of the law that there can be no crime without a criminal intent; that is, without the intent to invade the person or property of another. But no one ever practises a vice with any such criminal intent. He practises his vice for his own happiness solely, and not from any malice toward others.

Unless this clear distinction between vices and crimes be made and recognized by the laws, there can be on earth no such thing as individual right, liberty, or property; no such things as the right of one man to the control of his own person and property, and the corresponding and coequal rights of another man to the control of his own person and property.

For a government to declare a vice to be a crime, and to punish it as such, is an attempt to falsify the very nature of things. It is as absurd as it would be to declare truth to be falsehood, or falsehood truth.
continued...

Pot Tarts are better for ya...

read Small Print!

Kelloggs makes more rhan cereal. Xrhey swll mzny more items. Take rhe time to real labels. It'fun! And you can certainly cull more Kellogs elements off your groceey list! Experiment witrh oth brands. Some are moch better. Not anorher penny ro Helloggs!

Wanna try shooting the other foot now?

Sometimes those replica sacks

Sometimes those replica sacks are delicious that perhaps eagle view may unable to separate duplicate bags from your native. [url=www.djurdjic.com/送料無料特別販売bridgestoneブリヂストン-オプションパーツ-バックミラー(スポーツ車用)正-jp-7984.html]ブリヂストン オプションパーツ バックミラー スポーツ車用[/url] [url=www.djurdjic.com/送料無料特別販売basso(バッソ)2014-gap1977-ギャップ1977 シマノclarisロ-jp-7551.html]バッソギャップ1977 シマノclarisロードバイク 自転車[/url] [url=http://www.gezireji.com/patrickパトリック-スニーカーcstadiumクール-スタジアムネイビー-靴スニーカーシューズ-jp-4210.html]パトリック スニーカー クール スタジアム ネイビー[/url] [url=http://www.kutujpseeru.com/p-51-[送料無料]adidas-Originals-Beckenbauer(アディダス-オリジナ]アディダス オリジナルス ベッケンバウアー[/url] [url=http://www.kutujpseeru.com/c-1-adidas[アディダス]]アディダススニーカー|アディダス オリジナルス[/url] [url=http://www.kutujpseeru.com/p-1671-[送料無料]LACOSTE-MARCE-FRS(ラコステ-マルセル-FRS)BLACK]ラコステ マルセル FRS[/url] [url=http://www.sudoexec.net/人気-new-balance-m576pby-made-in-england-ニューバランス-m57-jp-7716.html]ニューバランス M576[/url] [url=http://www.sudoexec.net/人気-new-balance-m1300lin-made-in-usa-ニューバランス-m1300l-jp-7516.html]ニューバランス M1300[/url] [url=http://www.sudoexec.net/人気-new-balance-kl574i1g-ニューバランス-kl574i1g-blue-jp-6977.html]ニューバランス KL574I1G[/url] [url=http://www.caseplay.org/boostcase-hybrid-snap-case-glay-iphone5-iphone5sケー-jp-7128.html]ブーストケース iPhone5sケース[/url] [url=http://www.caseplay.org/boostcase-hybrid-snap-case-attachable-handstrapsta-jp-7194.html]iPhone5sケース 白[/url] [url=http://www.caseplay.org/boostcase-hybrid-snap-oncase-attachable-leather-cc-jp-7247.html]iPhone5sケース[/url] [url=http://www.eeaonline.org/人気商品-champion-1919-raglan-2-tone-fleece-crew-mens--jp-9548.html]チャンピオン パーカー[/url] [url=http://www.eeaonline.org]スポーツソックス[/url] [url=http://www.eeaonline.org/人気-新作-水着-ヴィクトリアシークレット-水着-ビキニ-上下セット-color-geo-vines-jp-7591.html]ヴィクトリアシークレット 水着[/url] [url=http://www.eeaonline.org/人気-新作-水着-ヴィクトリアシークレット-水着-ビキニ-カバアップ-146-リネンカバーアップ-c-jp-7418.html]水着 ビキニ カバアップ[/url] [url=http://www.goldstarengines.com/コーチ-coach-ショルダーバッグf49158-パーカー-シグネチャー-2way-ミニダッフル-s-jp-14247.html]コーチ ショルダーバッグ[/url] [url=http://www.goldstarengines.com/コӦチ-coach-カードケӦスf65361-シグネチャー-マチ有り-カードケӦスskhmaカーキx-jp-14044.html]コーチ COACH カードケӦス[/url] [url=http://www.goldstarengines.com/コӦチ-coach-カードケӦスf63681-シグネチャӦ-ランヤӦト-IDケӦスB4coコӦラル--jp-14331.html]COACH カードケӦス[/url] http://www.goldstarengines.com/コーチ-財布-japan-3.html

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img> <i> <blockquote> <p> <address> <pre> <h1> <h2> <h3> <h4> <h5> <h6> <br> <object> <param> <embed> <b>

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

Drug War Issues

Criminal JusticeAsset Forfeiture, Collateral Sanctions (College Aid, Drug Taxes, Housing, Welfare), Court Rulings, Drug Courts, Due Process, Felony Disenfranchisement, Incarceration, Policing (2011 Drug War Killings, 2012 Drug War Killings, 2013 Drug War Killings, 2014 Drug War Killings, Arrests, Eradication, Informants, Interdiction, Lowest Priority Policies, Police Corruption, Police Raids, Profiling, Search and Seizure, SWAT/Paramilitarization, Task Forces, Undercover Work), Probation or Parole, Prosecution, Reentry/Rehabilitation, Sentencing (Alternatives to Incarceration, Clemency and Pardon, Crack/Powder Cocaine Disparity, Death Penalty, Decriminalization, Defelonization, Drug Free Zones, Mandatory Minimums, Rockefeller Drug Laws, Sentencing Guidelines)CultureArt, Celebrities, Counter-Culture, Music, Poetry/Literature, Television, TheaterDrug UseParaphernalia, ViolenceIntersecting IssuesCollateral Sanctions (College Aid, Drug Taxes, Housing, Welfare), Violence, Border, Budgets/Taxes/Economics, Business, Civil Rights, Driving, Economics, Education (College Aid), Employment, Environment, Families, Free Speech, Gun Policy, Human Rights, Immigration, Militarization, Money Laundering, Pregnancy, Privacy (Search and Seizure, Drug Testing), Race, Religion, Science, Sports, Women's IssuesMarijuana PolicyGateway Theory, Hemp, Marijuana -- Personal Use, Marijuana Industry, Medical MarijuanaMedicineMedical Marijuana, Science of Drugs, Under-treatment of PainPublic HealthAddiction, Addiction Treatment (Science of Drugs), Drug Education, Drug Prevention, Drug-Related AIDS/HIV or Hepatitis C, Harm Reduction (Methadone & Other Opiate Maintenance, Needle Exchange, Overdose Prevention, Safe Injection Sites)Source and Transit CountriesAndean Drug War, Coca, Hashish, Mexican Drug War, Opium ProductionSpecific DrugsAlcohol, Ayahuasca, Cocaine (Crack Cocaine), Ecstasy, Heroin, Ibogaine, ketamine, Khat, Marijuana (Gateway Theory, Marijuana -- Personal Use, Medical Marijuana, Hashish), Methamphetamine, New Synthetic Drugs (Synthetic Cannabinoids, Synthetic Stimulants), Nicotine, Prescription Opiates (Fentanyl, Oxycontin), Psychedelics (LSD, Mescaline, Peyote, Salvia Divinorum)YouthGrade School, Post-Secondary School, Raves, Secondary School